Wednesday, October 20, 2021

We are lacking one thing — You

Dodge County Independent has been around 154

years and counting. However, there’s one thing

lacking—you. Our readership circulation is just a fraction of our population.

Whose fault is that? I guess it’s our fault for not actively appealing to you, the potential reader.

There have been a number of changes to the Dodge County Independent since Randy and Folmer Carlsen were owners.

However, as a staff we are working to keep residents of Kasson, Mantorville, Dodge Center, Hayfield, Byron, West Concord, Claremont and the micropolitan community of Oslo informed.

Our primary focus is on people. We would rather focus on the accomplishments of people who make up our communities than on the boring traditions of weekly news.

We’ve received mountains of help from a long-time citizen of Kasson, Wayne Hendrickson, whom we refer to as the Energizer Bunny. He’s the guy who writes about the interesting lives of residents from the communities we serve. We’ve also received assistance from volunteer photographers. Some have covered wrestling meets, basketball, hockey, baseball, school plays and a host of other sports from area high schools. These folks have stepped up to the plate and offered quality images of kids doing their thing.

In an effort to report the news without traditional city council blather, county board tedium and school board actions, our small staff (one full-time editor-Karen Jorgensen, a freelance sports writer-Pat Garry, and a part- time reporter-Renee Berg) monitors those groups and reports on significant actions being considered by the various boards.

While many newspapers around the nation, and here in Minnesota, are throwing in the towel, the DCI is gearing up for the future.

Our future in Dodge County and Byron will usher in an increased digital presence. The DCI will be a more interactive way of communication with our audience.

For example, we are working with a KM High School graduate to bring drone video footage of activities throughout the county and area. Our goal is to cover football, county fairs, and community events from a different vantage point—high above the activity.

Our small staff is dedicated to reporting information our readers can use. We’re not just a newspaper anymore. We’re embarking on becoming a multi-platform media outlet committed to serving our readers.

We’re providing this free sample this week and urging all Kasson residents to subscribe to the DCI. Our normal yearly subscription rate is $46, but we are offering a special this week: Buy one year at $46 and receive another 52 weeks of the DCI absolutely FREE. No, we’re not leaving out our current subscribers— you’ll get four months FREE when you re-subscribe.

Stop by our office at 301 Mantorville Avenue South, Suite 200. The first 50 to stop by will be given a $5 gift card to Clem’s Cups & Cones, our next-door neighbor.


“A man only learns in two ways, one by reading, and the other by association with smarter people. ”

Will Rogers

See full story in this week’s print edition or subscribe online. Please subscribe here or current subscribers can login here.

Dodge County Independent

Dodge County Independent and ADvantage
Plaza 57
301 S. Mantorville Ave.
Suite 200

Kasson, MN 55944

Dodge County Printing
Plaza 57
301 S. Mantorville Ave.
Suite 200

Kasson, MN 55944